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Naming
Your Freelance Home Business
by Rachel Goldstein owner of Allfreelancework.com
- 1000s of freelance jobs
If
you want to be taken seriously, you will need to name
your freelance business. Make sure that your business
name reinforces the image that you want to project for
your company. For example, one of my websites names
is AllFreelance.com. You automatically know from the
name of this site that it has to do with freelancing.
Try to do the same thing with your business name. Don't
choose a business name that you will have to spend much
time on promoting or explaining what it means. If you
are a graphic designer, try to use "Studio" or "Creative"
or other buzz words in the name unless you don't mind
clients looking past your company because they aren't
quite sure that you are a designer.
My
company's name is Deezin Studios. Originally I thought
that everyone would understand that "Deezin" was just
an intentional misspelling of "Design" but it didn't
quite work out that way. I always land up having a 5-minute
conversation with clients about my company's name. "How
do you pronounce Deezin?" I really don't mind; it is
a great icebreaker. But, the point is that since "Studio"
is one of the buzzwords in my business name, clients
always know that my company is a design company.
Another
thing you want to remember is that the world is categorized
for the most part alphabetically. Try to choose a name
that starts with a number or a beginning alphabet letter.
Watch out with numbers though because some directories,
including dmoz.org, will categorize by the first letter
in the title. In other words, if you name your business
1Design, dmoz.org would categorize under the "D". Since
most web surfers don't go past the first search engine
results page, it is important to start your name with
an A, B, C, or D.
You
probably are thinking, "Great, I am done!" Nope! You
should register your business name with your county.
They will need to check your name against previously
filed names to make sure the business name you chose
isn't already taken by another business.
Just
imagine working for months or years with an unregistered
business name and then getting a notice in the mail
to stop using someone else's business name. You would
have to start all over from scratch again. You would
have to toss your business cards, letterhead, envelopes,
invoices, and everything else you printed for your company
into the trash. And what a disaster you would have created
on the web. You would have to find everywhere that is
linking to your page and ask them to change your business
name. What a mess! So, register your business - it is
worth it!
Before
you fill out the paperwork to register your business
name, pick 3 names, so you don't have to refile if they
reject your business name. Also, scan your phonebook
and do web searches to make sure that you cannot find
the name that you have chosen. I recommend using mamma.com
or google.com for your search…these are the 2 most comprehensive
search engines on the net.
Now
that you have registered your business name, go on ahead
and print business cards, letterhead, and invoices.
The business name you have chosen belongs to you!
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