Before I start explaining you how you could get a better
listing I want to tell you that search engines aren't
gods : Lots of people are spending too much time on
getting a better listing...
Of course when done properly it can generate a significant
amount of traffic for almost no cost. It will take a
little time and effort though. But, the pay off can
be multiplied times over.
There are about one billion web sites, with more being
added daily. And already a couple of millions don't
get listed at all as a great many of them fail to use
proper meta tags. These meta tags are used by search
bots to index your site.
Here are a few tips and tricks
1. Use your most common keywords in the title. Most
search engines will add more value to these words .
2. Use the plural form of your keyword. (example: "classifieds",
instead of only "classified". When someone
is looking for classified ads your site will get a better
ranking. Also suppose someone uses classifieds and you
only have classified ads...This will be a loss of keywords...
3. Use both upper and lower case spellings of your keywords.(example:
classifieds; Classifieds, CLASSIFIEDS. Some missspellings
can help too but generally only these 3 forms should
4. Use combinations of your targeted keywords. People
generally search using phrases containing two or more
keywords. (example: "storage facilities",
"classifieds site ").
5. Don't forget to use meta-tags Many search engines
index your site by the meta tags. These go between the
tags in your html and will not show on your web page.
should should be a standard HTML heading on each page...
<TITLE>your title goes here</TITLE>
<META NAME="Description" CONTENT="your
<META NAME="keywords" CONTENT="your
keywords go here">
6. Use a good combination of your 10 to 20 best keywords
Keyword rich text is often the deciding factor in your
ranking. HINT: Try to use your strongest keyword at
the start of each paragraph and/or search phrases early
in the text if
7. Fill the ALT tag in your image links with keywords.
Get more keywords..
8. Every page of your site should be registered with
the search engines, not just the title page. But nowadays
search engines crawl trough your page so you don't have
to submit each page separately...If you do so you will
be concidered as a spammer and you will be banned from
I also want to warn you for keyword spamming : keyword
spamming is a technique that some
people have used in the past to gain good ranking. It's
done by repeating your keywords over and over. Then
changing the color of the text to match the background
of the page.
Many search engines will penalize you if you are caught
doing this.However again : there are tricks of course
to avoid this...
If you really want to ensure a good rating than I suggest
that you create a customized page for each big search
engine adapted to that search engines criteria...This
will take some time but, once completed can dramatically
improve your rankings...
by B. Delepierre.
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