Developing highly targeted traffic free from the search
engines IS the cheapest strategy available to drive
customers to your website. And everyone who has ever
tasted success has developed a working strategy for
attracting targeted traffic.
One single page with a high placement in a major search
engine like Yahoo or Google can drive thousands of free
visitors to your website each and every day for years.
Most folks haven't a clue how to gain a top listing
so a little bit of knowledge can be a valuable asset.
The downside is that there are millions of websites
and everyone wants a top listing. Most likely you will
not get a top listing without some kind of effort and
at least a basic understanding of how the search engines
Success with the search engines requires developing
an ongoing strategy for months - even years. I am on
year 6 and earn over 5,000 visitors a day. I did it
by developing quality content. This article should help
you get started developing a working strategy on obtaining
a top position.
search engine is an independent business separate from
Every search engine or directory is developed serve
the needs of their identified niche and to supply the
best quality CONTENT for every search. Each Search engine
can and does have different rules for inclusion in their
results pages. It's also in the search engine's interest
to make their ranking policies as unclear as possible.
It's difficult to get the top placements free unless
there is little or no competition in the keyword phrases
you choose. With well over 200,000 new pages being submitted
per day it's getting more difficult to be truly unique.
Most people don't type in single words into search engines
and it's almost impossible to be found with a single
keyword. Promoting or buying single words in is a waste
of time, a better strategy is to use 2 and three word
Most Search Engines now offer Pay-per-click placement
Pay-per-click search engines supplement their own listings
with results generated by other search engines in order
to fill out the listings especially on non-commercial
Search engines (even the Pay-per-clicks) love and need
good content to get people to use their engines over
again and again and will always move good content as
high as possible while moving commercial content as
low as possible, anything unique or rare is rewarded
A much overlooked free backdoor to achieving a good
position in the Pay-per-clicks is offering compelling
content that people are actually searching for using
less commercial keywords and phrases several times within
your page content.
Promotion On The Search Engines
Search engines are at war with businesses trying to
use the search engines to promote their product over
someone else's. The search engines make their own rules
so it's a game you and I can't win. The key is to give
them what they want. Develop useful and compelling content
that will attract traffic, and use that traffic to gently
lead them to what you are selling.
The good news is there are only a few of the major search
engines really worth spending a lot of time and money
getting a good position in the listings.
Is The Most Popular Search Engine
been asserted that almost 50% of all Internet searches
begin at Yahoo. I don't know if that's true or not but
Yahoo was rated as the number one Search engine again
in May 2002.
Yahoo charges to review commercial websites, they will
take your money to review your website but they offer
no guarantee they will actually list it. Yahoo usually
only lists the main index page of your domain in their
directory. If your website isn't unique or special enough;
or is substandard in any way; or you don't follow the
submission rules, you'll will be wasting your time and
money and it will not get listed.
The possible backdoor here is to create and submit a
non-commercial domain or resource website dedicated
to providing valuable information related to a need
or solution your product or business offers. Use their
"Suggest a Site" URL to submit your resource for review
and wait till it's listed before even linking to your
is a ebook dedicated to the process of securing a good
Yahoo listing I know several people who have used it
to obtain first place listings in Yahoo. For example
try typing "resell ebooks" or "free to sell ebooks"
in yahoo, it's well worth the $17 cost for anyone considering
investing in a Yahoo submission.
Google is Powerful and Free
uses the Google results engine to supplement their search
results. One of the easiest and best ways to be found
in Yahoo is to submit your website to Google using more
unique keyword phrases. Google searches the Internet
for pages and indexes them automatically, some feel
the best listings are obtained when the spider finds
you on it's own. Google
is my favorite search engine, and I get a thousands
of free hits every day because my website is rich in
content. Positioning results are based on popularity
(how many people visit or link to you) so it can be
a long but rewarding process to obtain a good Google
lot of folks obtain higher Google placements by giving
and getting links from other websites, the process requires
some time and the popularity of the websites that you
link to and the websites linking to you are very important.
If you have developed a useful tool or resource you
will find many quality websites will link to you without
you even asking.
engine results are used to supplement several of Pay-per-click
engines and power other search engines such as; MSN;
IWON; CNN; and AltaVista to name a few. Listings start
at $49 per page. They offer a "Performance Pricing"
option costing .15 cents per click-through, which can
be a little or a lot, depending on how profitable your
product is, and the number of targeted visitors required
to generate a sale. If your product is more unique you
may be able to obtain a higher placement with Overture
or one of the other pay-per-click engines for as little
as .05 per click.
Overture - Formally Go-To.com
is the most used pay-for-click search engine but don't
pay for the top position. Overture lists 40 webpage
results in their first results page. For example, if
you search for "money" the number one position costs
$1.47 per click while number position 33 only costs
a $.10 cents. Bidding
for Pay-per-click placement can be too costly for many
businesses, for example, the number one position for
the term "Casino" costs $19.00 PER click, and the number
40 listing costs $2.51 per click - too much to earn
any profit, even for most Casinos.
you have a commercial site and the profit is high enough,
then paying for Professional Placement and using the
Pay-per-click engines and ezine ads are faster and may
work best, but it's not cheap. If you have a low profit
product or are selling someone else's product - forget
about using professional placement services.
so-called "placement professionals" can't do what they
say they can do for you and most can't offer any kind
of guarantee, with one notable exception. Sumantra
Roy has developed a unique approach that has worked
well, he runs a reputable business and is the only professional
offering targeted traffic for only .05 cents per click?
Roy has a series of very good articles telling you exactly
what he does for his customers and you and I can do
basically the same things free.
Software For Search Engine Placement
are only two programs I would consider. WebPosition
Gold is the oldest and the industry standard placement
tool that positioning professionals use worldwide. I
found it difficult to learn and to use but it was worth
the effort and an excellent choice, especially for the
smaller more unique websites. There is a free downloadable
demo version available.
Traffic Seeker is the easiest to learn and use and the
most automated submission tool available. I have a large
website and submissions are very time consuming and
tedious. There are about 140 search engines worldwide
and only about 100 will accept submissions from websites
in the English language from the United States. Traffic
Seeker submits everywhere that accepts automated submissions.
While 99% of these places are free classified, and Free
For all links sites it's a numbers game and submission
to over 800,000 places regularly does generate traffic
I wouldn't have the time to generate any other way.
There is also a free demo available at the following
high quality free-targeted traffic from the search engines
can be a daunting task, but for many of us it's the
only affordable method. That's why there are SO many
books written on the subject. If it was easy, anyone
could do it.
The key to success with the search engines is providing
unique and compelling content related to your product,
service, or solution in order to earn your visitor's
confidence and credibility BEFORE you ask for the sale.