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Winning
a Slogan Writing Competition the Easy Way
By
Lynne Suzanne
Picture the scene!
You’re sat at home, leaning over
the dining room table. Chewing your pen top,
surrounded by receipts, entry forms, labels and
all manner of comping paraphernalia.
For
the twenty-fifth time you’ve asked yourself why
you want to win a trip to America to see a basketball
game with XYG lager and still you’re no closer
to finding the answer.
Sound familiar?
It’s
no wonder you become disillusioned and disheartened.
So what happens next?
You
can resort to sending in a revamped chestnut which has
won countless prizes either in it’s original form
or revamped, for instance:
Connoisseurs
select them, promoter perfects them
Experts
select them, customers prefer them
That
sort of thing!
Or,
perhaps like me, you simply make yourself a nice hot
cuppa, switch on the TV and see what’s been happening
in your favourite soap.
So, I thought, there’s got to be a better
way. Seek
and you shall find.
The
answer came to me whilst ironing, of all things.
Give your little grey brain cells a problem to
work out, then instead of worrying, forget it, do some
other task like gardening, ironing or cooking your lunch,
and hey presto, when you least expect it, the answer
pops into your head. So it was with slogan writing.
Now
for those of you who know me, will know I have organised
Win With Lynne Roadshows and for several years in which
I’ve given you my four steps to successful slogan
writing. Brainstorm, phrases, tiebreakers, sparkling slogans.
And this method still holds ture. Having won in excess
of £100,000 worth of prizes, it's proof of the pudding
and all that. See Win
Your Fortune in Prizes.
Well,
back to the ironing. Tedious job, but nevertheless,
it was when inspiration struck.
Instead of turning phrases round to see if they
sound better in a tiebreaker, why not turn the whole
slogan writing thing on it’s head.
Far
better, don’t you think if you have ten or so wonderful
slogans that you’ve spent time perfecting, from
which to select one to fit that last minute competition.
Wonderful.
No
more last minute rushes. No pressure. No bitten finger
nails. Just excellent slogans when you want them. Purr-fect
! Oops,
sorry, that’s for my petfood comp!
Just
imagine, if judges have waded their way through thousands
of fifteen word, rhyming slogans, which sound sleepily
similar – ZZZzzzzz. Oops nearly dozed off! Then
wow! Your sparkling, short, snappy little number comes
along. They
sit up and take notice.
"Hey
Fred, listen to this."
"That’s our winner."
Magic
words, eh? That’s what
you’re aiming for. Let me give you an example.
My
daughter decided she wanted to become a singer, `but’,
she said. Why
is there always a but?
If you’re a parent, you’re probably
no more nearer the answer than I am!
"But
what?" I ventured.
"I
can’t afford the equipment."
"No
worries’, I told her, "we’ll win it’,
says me, more confident than I was feeling, when she
gave me a three week deadline to win it.
So
we took ourselves off to the newsagents and bought four
glossy music magazines.
Out
came our Pun-ch
Lines! file of snappy slogans.
Under the "Music" heading, we selected
one which fitted perfectly.
The blurb in the text mentioned opera, classical
music, golden oldies and catchy little tunes.
"I
want to sing using my new sound system because…"
"it
would be a gold-en opera-tune-ity"
£2,000
worth of music equipment later, what did she do.
Promptly gave up singing!
Daughters,
who’d have ‘em!
©
Copyright 2002 Lynne Suzanne www.win-with-lynne.co.uk
About
the author
Lynne Suzanne is a freelance writer, consultant and
speaker. She has written four books on winning prize
competitions and slogan writing and presents Win With
Lynne Roadshows and marketing seminars. FREE Win With
Lynne Expert Guide to Winning competition prizes
http://www.win-with-lynne.co.uk
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