a Slogan Writing Competition the Easy Way
Picture the scene!
Youre sat at home, leaning over
the dining room table. Chewing your pen top,
surrounded by receipts, entry forms, labels and
all manner of comping paraphernalia.
the twenty-fifth time youve asked yourself why
you want to win a trip to America to see a basketball
game with XYG lager and still youre no closer
to finding the answer.
no wonder you become disillusioned and disheartened.
So what happens next?
can resort to sending in a revamped chestnut which has
won countless prizes either in its original form
or revamped, for instance:
select them, promoter perfects them
select them, customers prefer them
sort of thing!
perhaps like me, you simply make yourself a nice hot
cuppa, switch on the TV and see whats been happening
in your favourite soap.
So, I thought, theres got to be a better
and you shall find.
answer came to me whilst ironing, of all things.
Give your little grey brain cells a problem to
work out, then instead of worrying, forget it, do some
other task like gardening, ironing or cooking your lunch,
and hey presto, when you least expect it, the answer
pops into your head. So it was with slogan writing.
for those of you who know me, will know I have organised
Win With Lynne Roadshows and for several years in which
Ive given you my four steps to successful slogan
writing. Brainstorm, phrases, tiebreakers, sparkling slogans.
And this method still holds ture. Having won in excess
of £100,000 worth of prizes, it's proof of the pudding
and all that. See Win
Your Fortune in Prizes.
back to the ironing. Tedious job, but nevertheless,
it was when inspiration struck.
Instead of turning phrases round to see if they
sound better in a tiebreaker, why not turn the whole
slogan writing thing on its head.
better, dont you think if you have ten or so wonderful
slogans that youve spent time perfecting, from
which to select one to fit that last minute competition.
more last minute rushes. No pressure. No bitten finger
nails. Just excellent slogans when you want them. Purr-fect
sorry, thats for my petfood comp!
imagine, if judges have waded their way through thousands
of fifteen word, rhyming slogans, which sound sleepily
similar ZZZzzzzz. Oops nearly dozed off! Then
wow! Your sparkling, short, snappy little number comes
sit up and take notice.
Fred, listen to this."
"Thats our winner."
words, eh? Thats what
youre aiming for. Let me give you an example.
daughter decided she wanted to become a singer, `but,
she said. Why
is there always a but?
If youre a parent, youre probably
no more nearer the answer than I am!
what?" I ventured.
cant afford the equipment."
worries, I told her, "well win it,
says me, more confident than I was feeling, when she
gave me a three week deadline to win it.
we took ourselves off to the newsagents and bought four
glossy music magazines.
came our Pun-ch
Lines! file of snappy slogans.
Under the "Music" heading, we selected
one which fitted perfectly.
The blurb in the text mentioned opera, classical
music, golden oldies and catchy little tunes.
want to sing using my new sound system because
would be a gold-en opera-tune-ity"
worth of music equipment later, what did she do.
Promptly gave up singing!
whod have em!
Copyright 2002 Lynne Suzanne www.win-with-lynne.co.uk
Lynne Suzanne is a freelance writer, consultant and
speaker. She has written four books on winning prize
competitions and slogan writing and presents Win With
Lynne Roadshows and marketing seminars. FREE Win With
Lynne Expert Guide to Winning competition prizes