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Contest
Beginner Frequently Asked Questions
by
Lynne Suzanne
What
is a comper?
Why
can't I find the entry form in my store... ?
Where
can I find out about current competitions...?
Can
I make multiple entries to competitions?
What
is a LWE?
What
is a qualifier or POP?
Should
I use plain white or picture postcards for prize draws?
Can
I use labels for my name and address?
What
is a handling house?
Are
their any books, clubs and events to help me win cars
and holidays and write winning slogans?
Some-one
who enters competitions.
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Why
can't I find my entry form...
Stores
may not have the entry form because: a) stocks
have depleted b) entry forms have been removed
from display c) they only stock the qualifying
product at larger branches d) their branch is
not taking part in the promotion
Lynne's
Tip: Ask at customer services for assistance.
Some entry forms have a shelf life of around three weeks
for example: (small print) `Display until March 31.
Contest ends April 20'. Visit stores regularly to collect
your entry forms.
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Where
can I find out about current competitions ?
Join
Win With Lynne Intacomps Competition Club to help you
find your entry forms in UK high street stores. Includes
solutionist advice and Lynne's Slogan Tips, like this
one which won a car: `Tempting tastes and brand new
wheels, celebrating in luxury really appeals'. Extract
from Intacomps Shopping List
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Can
I make multiple entries ?
Always
read competition rules on the entry form to ascertain
whether multiple entries are allowed. You may
be limited to one entry per person or one per household.
Sounds obvious, but submitting multiple entries to a
one per household contest is the quickest way of ensuring
your entry is eliminated. From my judging experience,
up to 25% of entries are disqualified for some infringement
of the rules, i.e. illegible entries, ommission of name
and address (don't laugh, it often happens!), multiple
entries when not allowed, incorrect answers to competition
questions.
Lynne's Tip: When posting multiple
entries for `first out of the hat' prize draws,
should the rules permit, then do spread your entries
out, for example: post one every Monday for the duration
for the draw.
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What
is a LWE ?
Long
white envelope. Most `Congratulations you have won'
letters arrive in long white envelopes. LWE has become
a term used to mean prize-winning notifications.
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What
is a qualifier or POP ?
Proof
of Purchase or Qualifier. This can be a till receipt
showing the item(s) you have purchased, which qualifies
you to enter the competition. Hence the compers
term `qualifier' or quallie'. A `pop' can also
be a barcode, logo cut from package, bottle top or ring
pull.
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Picture
postcards / plain white postcards ?
When
competition rules state `entries on the back of a postcard'
or `entries on a plain postcard', we suggest you use
a standard size plain white postcard. When competition
rules state `send your details on a postcard', we leave
the choice to you.
Some
competition judges randomly pick `blind', others choose
`bright colours / pretty pictures', others opt for plain
white cards. It really is `the luck of the draw'.
The choice is yours.
Lynne's Tip: Picture postcards
- print the name of the recipient on the right hand
side. Turn the postcard from horizontal to vertical
and print your name and address in the space below. This
helps prevent your postcard being returned back to you
in the post.
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Can
I use labels..?
Read
the rules on the entry form. When it says `write your
name and address', then print clearly in ink. When it
says `add, or send, your details', then either print
or use a name and address label. For entry
forms with tasks and tiebreakers we always print.
We only use labels when the task is to send
your name and address for a prize draws, after checking
the rules. The choice is yours.
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What
is a handling house ?
A
handling house is a company who `handles' competitions
on behalf of their clients. This may include handling
the competition right through to the prize notification
or they may handle the competition until the judging
of the tiebreaker, when it may be passed to the promoter.
There is always an independent judge(s) present.
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Are
there are any books, clubs and events to help me win?
Books
to help you win prizes
Win
Your Fortune in Prizes by Lynne Suzanne - All you
need to know to win cars, holidays. Comphrensive guide
to winning prizes. Hardback £24.95 inc UK p&p
Pun-ch
Lines! by Lynne Suzanne & Dee Tracy. Over
4,000 puns, headlines, word play, captions and inspirational
slogan ideas to help you win prizes Paperback
£21.50 inc UK p&p
Win With Lynne Simply Slogans by Lynne Suzanne. NOW
SOLD OUT. Revised and reprinted as Win Your Fortune
in Prizes.
Win
With Lynne Intaslogans - series of booklets
by Lynne Suzanne. Inspirational slogan ideas all ready
for you to use or adapt for your tiebreaker competitions.
Seven titles, 32 pages, paperback £6 each Or 7
for £37.50
Books available direct from publishers,
L A Publications, Dept WWL, PO Box 11, Skegness, Lincolnshire
PE25 3QH, or from any good bookshop. Tel: Linda at Wedgwood
Distribuuters (Mon-Fri 9am-5pm UK time) 01754
769135.
Win With Lynne Intacomps Competition Club
Intacomps
Competition Club - Newsmags, events, helping members
to win prizes.
Win With Lynne Events
Win With Lynne presents a variety of Events:
Roadshows, Fundays, Win With Lynne Weekends, Pun-ch
Lines slogan writing days and after-dinner talks.
Corporate Marketing seminars
Readers
Offer - FREE Winners Pack
Prizewinning tips, slogan ideas and prize draws
to help you win prizes
Send your name, address and £1 (cheque L A Publications,
stamp or coin) to cover postage and package to: Lynne
Suzanne, L A Publications, Winners Pack, Dept
WWL, PO Box 11, Skegness, Lincs PE25 3QH.
Limited to one per household, UK only
Your privacy
is assured. We never pass on your details.
© Copyright 2002 Lynne Suzanne www.win-with-lynne.co.uk
About the author
Lynne Suzanne is a freelance writer, consultant and
speaker. She has written four books on winning prize
competitions and slogan writing and presents Win With
Lynne Roadshows and marketing seminars.
FREE Win With Lynne Expert Guide to Winning competition
prizes
http://www.win-with-lynne.co.uk
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