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A Winteresting
Pastime - Part 2
By
Lynne Suzanne
Winning competition prize draws is based on the `luck
of the draw'. Simply answer a few questions, add
your name and address and post it one its way.
Should you be the lucky winner, that gleaming new car
or exotic holiday is yours.
You
can up your odds by entering those competitions
where you are asked to complete a tiebreaker sentence
for example:
“I'd like to win a gleaming new car because...”
Pen
poised, like thousands of other people, you may
wonder where to begin. Like any other hobby, there’s
a knack to it. It’s easy to learn and great fun
too.
The secret is in the word play. Here’s how.
Gain
inspiration start by writing down as many words as you
can think apt to the prize-winning car, for example:
stylish, sleek, powerful, driving, motor, clutch, distributor,
gear, bumper
When
you've written about twenty words, look through these
and underline those with double meanings which will
lend themselves to word play, for instance:
clutch, distributor, gear, bumper
Toy
with short phrases such as:
A `clutch' of advantages.
A leading motor `distributor'.
In the right `gear'
A `bumper’ selection.
You
will need, in most cases, to purchase a product and
enclose your till receipt to qualify to enter the competition.
These POPs or proof of purchases are often usually referred
to as qualifiers or quallies for short.
Build
some of your ideas into a tiebreaker sentence
as in:
”I'd like to win a gleaming new car because...
then I'd have a `clutch' of advantages from a leading
motor `distributor'.”
Or
how about “...then I'd always be in the right
`gear' with a stylish `clutch' of advantages.”
It's
surprising once you get started, how other ideas spring
into mind. You suddenly think of
the car boot.
Your
tiebreaker could then become:
“I'd
like to win a gleaming new car because... then I'd always
be in the right `gear' with a `clutch' of advantages
and stylish good looks to `boot' !”
Look
back through your list for other words for example:
motor. You could adapt this to motor - vated,
for example:
“I'd
like to win a gleaming new car because... I'm motor-vated
by its sleek performance and stylish good looks.”
Part
3...
© Copyright 2002 Lynne Suzanne www.win-with-lynne.co.uk
About the author
Lynne Suzanne is a freelance writer, consultant and
speaker. She has written four books on winning prize
competitions and slogan writing and presents Win With
Lynne Roadshows and marketing seminars.
FREE Win With Lynne Expert Guide to Winning competition
prizes
http://www.win-with-lynne.co.uk
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